This is something I wrote 20 years ago, when I let myself be put forward to sit on a discussion panel entitled "How To Get Ahead in New Media" ...
now imported into the Wiki. I hope eventually it'll bed down and become indistinguishable from the other WikiCompost.
Here, in no particular order, are my ideas or heuristics. In fact, they aren't mine in the sense, that I invented them. But they are mine in the sense they make sense to me and I find them worth exploring.