TimBernersLee's theory of society organized at several scalar levels.

See interview : http://www.readwriteweb.com/2004/01/15.html#a188

Berners Lee on the Fractal nature of the web : http://www.w3.org/DesignIssues/Fractal.html

InformationArchitecture of cities : http://applied.math.utsa.edu/~salingar/InfoCities.html

I have been [thinking http://zby.aster.net.pl/kwiki/index.cgi?ScaleFreeGranularity thinking about this] for some time, and I have a very vague thought that this can be analyzed with the Christopher Alexander thinking framework. This is a very vague intuition since I did not read the Alexader original oeuvre - only comments available on the web. –ZbigniewLukasiak

: The ChristopherAlexander books are beautiful. I can browse APatternLanguage for hours. And he definitely has some notions similar to fractal organization. For example, the idea of courtyards and secluded spaces, open at one end. His example consists of this pattern at a number of scales. – PhilJones