Branding
ThoughtStorms Wiki
Good argument against "rebranding" ClassicalMusic : https://tedgioia.substack.com/p/can-we-stop-talking-about-rebranding
Mr Evans told BBC News Online one reason for the popularity of brands as names is a growing desire on the part of parents to mark their children out as different.
He also says that naming a child after a brand such as Armani or Chanel, associated with money or exclusivity, reflects the material hopes of such families.
http://news.bbc.co.uk/1/hi/world/americas/3268161.stm
See also : TrainerDiscussion
DaveWiner on naming the product : http://archive.scripting.com/2003/08/02#howToNameAProduct
- Branding is dead : http://sethgodin.typepad.com/sethsblog/2004/11/alittlelikef.html
Via GapingVoid
This quote from SethGodin
Brands are a useful shorthand for a complicated asset within an organization
reminds me of the counter-argument on AgainstFinishedness
See also :
- NoLogo,
- BrandingVsBlogging
- BloggingPersonalizes,
- LuxurySector,
- AddressableThings,
- BlobJects
- BrandUnderground
- CluetrainManifesto
- HughTrain
- AdBusters
- LoveMarks
- OnIdentity (buying into a brand you are buying into an identity)
- BrandedBrands
- MicroBrand
- UnzipYourBrand