- Beyond Branding Blog : http://www.beyond-branding.com/blog/blogger.html
Good argument against "rebranding" ClassicalMusic : https://tedgioia.substack.com/p/can-we-stop-talking-about-rebranding
Mr Evans told BBC News Online one reason for the popularity of brands as names is a growing desire on the part of parents to mark their children out as different.
He also says that naming a child after a brand such as Armani or Chanel, associated with money or exclusivity, reflects the material hopes of such families.
See also : WhatsWrongWithInequality/TrainerDiscussion
Brands in the brain : http://www.spiked-online.com/Articles/0000000CA6A0.htm
DaveWiner on naming the product : http://archive.scripting.com/2003/08/02#howToNameAProduct
- Branding is dead : http://sethgodin.typepad.com/sethsblog/2004/11/alittlelikef.html
: via GapingVoid : (a http://www.gapingvoid.com/Moveable_Type/archives/001114.html (a
: this quote from SethGodin Brands are a useful shorthand for a complicated asset within an organization. reminds me of the counter-argument on AgainstFinishedness
- UmairHaque plans to talk about PostBranding but the current post ( seems http://www.bubblegeneration.com/2006/05/next-big-things-post-branding.cfm) seems) more about simply experimenting in lots of cheap little ways with what branding means. I guess the message is going to be something like "relax control of the brand, let it fragment into little brandlets (different perspectives on the same brand)"
Great satire on brand-names : http://www.enormicom.com/