Branding

ThoughtStorms Wiki

Part of TrumpsTradeWar is China now undermining Western brands by offering to route around them.

Mr Evans told BBC News Online one reason for the popularity of brands as names is a growing desire on the part of parents to mark their children out as different.

He also says that naming a child after a brand such as Armani or Chanel, associated with money or exclusivity, reflects the material hopes of such families.

http://news.bbc.co.uk/1/hi/world/americas/3268161.stm

See also : TrainerDiscussion

Via GapingVoid

This quote from SethGodin

Brands are a useful shorthand for a complicated asset within an organization

reminds me of the counter-argument on AgainstFinishedness