Mr Evans told BBC News Online one reason for the popularity of brands as names is a growing desire on the part of parents to mark their children out as different.

He also says that naming a child after a brand such as Armani or Chanel, associated with money or exclusivity, reflects the material hopes of such families.

http://news.bbc.co.uk/1/hi/world/americas/3268161.stm

See also : WhatsWrongWithInequality/TrainerDiscussion

: via GapingVoid : (a http://www.gapingvoid.com/Moveable_Type/archives/001114.html (a

: this quote from SethGodin Brands are a useful shorthand for a complicated asset within an organization. reminds me of the counter-argument on AgainstFinishedness

Great satire on brand-names : http://www.enormicom.com/