TheAlgorithm

It's what Google and other BigTech platforms use to show you what they think would interest you.

Responsible for driving extremism (TheSocialDilemma)

Also for FilterBubbles

TheDeathOfTheFollower discusses how it has overridden the ideal of a media network based on following. Which was a much more social idea and much better for artists. TikTok is the final triumph of the algorithm over social. There's almost no social connection on TikTok, just maximized engagement through the algorithm figuring out what you want to see more of.

Also gamifies content creation and drives content creators on those platforms to produce more, and more regularly.

You become a slave to / sharecropper on the platform