JohnRobb asks whether anyone is applying SystemsThinking to the Media. That's a great idea. And I want to think about it too. (scroll http://jrobb.mindplex.org/2004/07/27.html scroll down)
So what are the systematic relations between media?
There are two kinds of analysis based on
- Media types eg. television, weblogs,
Some thoughts ...
Media types may be particularly suited to tackling certain themes. So when those themes become important, the media will benefit. Eg. 9/11 and WarBlogs could have been a major boost to blogging.
Media types may convey certain messages or encourage certain attitudes. For example, I'm pretty convinced television is responsible for the world-wide resergence of religion in the late 20th century. Preaching doesn't work so well on radio, cinema or newspaper.
Moreover, MediaAndMaterials, suggests we might assertain which properties of the media encourage these attitudes. Hence fast-media which cover a large distance encourage thinking about geography, media which stays in one place for a long time, makes you think about history. Compare also SpaceVsInformationFlows/WebVsPrint
Media types and instances are in conflict for attention. (MediaInConflict)
So there's some displacement of readers from one to another. Could be seen as inhibitory linking within a CompetitiveArchitecture.
Clearly need to read some more MarshallMcLuhan here.
See also :