I suppose it was inevitable that someone would come up with this pun (blogs + BlockChain)

Here a blog-chain seems to be a thread running through one or more blogs which can be considered as a whole. (Compare ThreadReader)

More on them :

Open blogchains across multiple sites :

https://tomcritchlow.com/2019/10/31/new-blogging-2/

An example open blogchain.

https://tomcritchlow.com/blogchains/networked-communities/

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