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MicroSoft sociologist : What we are about is the thread. It turns out that the core sociological data type of the Internet is not IP (Internet Protocol) numbers, or any of that stuff, it's threaded conversations.

A good interview that shows how Microsoft are data mining patterns of postings on Usenet and email to try to find useful information.

http://news.com.com/2008-1082-5065298.html

See also :

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