I believe that the capitalist (and perhaps Netocrat) have always wanted the internet to be like TV, a hypnotic flow of distraction and InformationOverload out of your control. With a "buy" button. Ie. something that could trigger you to spend money (or resources or votes or mental energy)

To manipulate the ConsumTariat).

I think FaceBook (by perfecting TheFlowInternet and channelling it into a WalledRiver) invented that. (See TheProblemWithFacebook)

In one sense DaveWiner's desire for CheckboxNews was an attempt to reassert control over the flow. But of course it leads to FilterBubbles