(ReadWith) : CrowdSourcing

TrendWatching Trend : http://www.trendwatching.com/trends/CUSTOMER-MADE.htm

Backchannel from customers to companies. Customers talking among themselves.

Allegedly it's not customization or personalization. Customer input is prior ... but I think it's a pretty grey area.

Actually it is just SpimeWrangling.

Actually designing for this is designing TheArchitectureOfParticipation