Google and Advertising
Google's AdSense is its second DisruptiveInnovation / EdgeCompetency etc.
Some links :
- AdWords are biased against the left? : http://www.perrspectives.com/articles/art_gagorder01.htm
- Google being sued over patent for ads in search results. : Interesting http://battellemedia.com/archives/000759.php Interesting point about Google's philosophy of ads in search.
- Rampant ad machine : http://www.simonwaldman.net/2005/04/google-the-rampant-ad-machine-whats-a-publisher-to-do
- Losing relevance ? : http://infocommerce.typepad.com/infocommerce/2005/04/googleracingt.html
- JakobNielsen on adwords leaching the profit from commercial sites : http://www.useit.com/alertbox/search_engines.html
- Cringely analysis : (Compare http://www.pbs.org/cringely/pulpit/pulpit20040819.html (Compare my thoughts on an "Amazon of Paid Content" GettingPaidForContent )
- And further, says it's optimized for mainstream sellers : http://www.pbs.org/cringely/pulpit/pulpit20060525.html
- Red Ferret journal : http://www.enorgis.com/mor20040516.htm
- Wired's four scenarios : http://www.wired.com/wired/archive/12.03/google_pr.html
- Gillmore : http://zdnet.com.com/2100-1107-5322521.html
- is AdSense pay-per-click meaningful for videos
** + clicks are measurable
** - clicks only start the video playing, don't take the viewer to the site. (Ultimately what's the value of paid click? The intention to respond, or the intention to visit the site or the intention simply to know more (by watching a video);
*** probably clicking the video has a value between showing a video without clicking and clicking to visit. Obviously the user wants to know more, but may only want to know more about the advert itself (if the first image looks particularly intriguing.) This second danger is pretty much excluded with boring text-ads.
Backlinks (5 items)