Context : NetoCracyMediaAgainstTheState
This is from before the 2010 election where DavidCameron became PM.
The telling moment comes at the beginning, when Cameron warns that he's in competition with the BBC and ITV. Of course he is : the most profound and fundamental shift in democratic politics over the last 100 years is the shift of power from political parties to the media in determining who will get into government and what they will do when they get there.
Political parties must learn to route around mainstream media if they want to regain control of elected governments.