Context : OnWeblogs
"Blogging" is become a minor concern. But the desire to have your own writing space is returning with a vengeance.
The new tools offer features that are subtly different from blogs. More built in social networking / reactions. Or a look which is more optimised for essays / articles.
Some are starting to promote themselves as places to monetize your writing (by putting it behind a paywall, or collecting tips, or getting paid by the company itself).
Some combine with EMail distribution of newsletters.
Some are on BlockChains or PeerToPeer networks and avoid central decision-making and "censorship" that way.