Context : OnMedia,
TimOren and RossMayfield talk about the advertiser / big-media value chain being disrupted. Partly by WeMedia.
In particular looks at the possibility of how LiberalBias (or any bias) affects this relation, given the assumption that advertisers prefer "objectivity" and that this is the original cause of objectivity in journalism.
Contains a link to issues of "bundling" : http://www.ksg.harvard.edu/iip/econ/chuang.html