It's EricBonabeau's company / consultancy.
Icosystem : "yet another attempt to commercialize cool ALife / biological simulation work.
Seems to be about AgentBasedModelling / GameTheory to model business environments and identify threats and opportunities.
Of course, it's hard to tell much from a brochureware site but I think I smell :
- a hint of InnovatorsSolution eg. ConservationOfModularity (how do you find the attractive profits, which bits of the SupplyChain are getting commoditized?)
- analysis of robustness (identifying dangers)
- maybe some GeneticProgramming like optimization
The Game (http://www.icosystem.com/labsdemos/the-game/) seems to be an entertaining use of a flocking-like simulation to make a point. The interesting variable (apart from strategy) is how far the agents can see. By reducing this in the defender situation you can preserve smaller separate clusters. By reducing it in the aggressor situation you can "freeze" the players into a widely dispersed, almost immobile constellation, with just a few wandering stars moving from one part to another. (DomainsAndParticles?)