Jay Rosen : I would say it a little differently: The problem with BigMedia is that it learned how to "store" trust–in brand, reputation and ritual–and so forgot what it was. But the blogger has to make trust, from scratch as it were. So the blogger winds up knowing more about the current conditions for trust capture.
Of course, back then we used to worry that MainstreamMedia had too much undeserved trust and that bloggers and independent voices needed to be given more authority.
In 2020, that's a harder case to make.
See also :
- ClueTrain (on "voice")