AmazonNetworkMagic

Context : AmazonCorp

I was wrong, over on ValuingNetworks when I originally said Amazon didn't have network magic.

Amazon get a huge amount of value by creating networks of interactions between their customers.

• customers write reviews for each other

• customers build recommendation lists for each other

• Amazon connect products in a network (people who bought book X also bought book Y)

• Amazon calculate further recommendation lists from buying patterns : customer's "just like you" bought this list.

The Amazon database is full of links between customers, between items etc.

I wonder if the provider of a news site could do something similar? Maybe this is what OpenCola is about? (More on this in GettingPaidForContent)

See also :

• TimOReilly's talk on OpenSource/ParadigmShift

• NetworksCreateValue