WordMagic
ThoughtStorms Wiki
When a name for an idea (and in the case of a wiki, the name of a page) has a certain "ring" to it, when you actually enjoy saying it out loud, when hearing it invokes mysterious thought fragments and PoeticReasoning hinting at a greater meaning – then you are experiencing word magic.
See this interesting discussion on CommunityWiki
See also :
No Backlinks