People are thinking of "attention" in marketing terms. As "eyeballs". How do I win people's attention to my product.
Instead, think of the world as being full of pre-existing "intentions" to, for example, buy your product. What sellers need to do is find and form links with those pre-existing intentions.
it's nice (possibly naive) in assuming sellers aren't trying to brainwash us or create demand.
it's a lot less radically interesting than TheAttentionEconomy which is actually positing a new economic principle of circulation. This seems to be just about improving the wiring (possibly with some explicit attention / intention data.)
See also :
For some reason this reminds me of (WarpLink) TheUserIsThePlatform. Re-organizing the economy around the idea of making contact with pre-existing demands.
(WarpLink) WilliamLind's notion of FourthGenerationWar which says make connections with sources of order, and disconnect with sources of disorder. Here you're connecting with sources of sales. Maybe GlobalProcessNetworkManagement fits here too.
In other words, it's "networky".