TheIntentionEconomy

A DocSearls idea, rethinking TheAttentionEconomy (particularly, the explicit part of it)

• http://www.linuxjournal.com/node/1000035

• http://blogs.zdnet.com/BTL/?p=2687

Executive Summary

People are thinking of "attention" in marketing terms. As "eyeballs". How do I win people's attention to my product.

Instead, think of the world as being full of pre-existing "intentions" to, for example, buy your product. What sellers need to do is find and form links with those pre-existing intentions.

Thoughts :

• it's nice (possibly naive) in assuming sellers aren't trying to brainwash us or create demand.

• it's a lot less radically interesting than TheAttentionEconomy which is actually positing a new economic principle of circulation. This seems to be just about improving the wiring (possibly with some explicit attention / intention data.)

WebwideComments

• JohnHagel : http://edgeperspectives.typepad.com/edgeperspectives/2006/03/docsearlsand.html

See also :

• For some reason this reminds me of (WarpLink) TheUserIsThePlatform. Re-organizing the economy around the idea of making contact with pre-existing demands.

• (WarpLink) WilliamLind's notion of FourthGenerationWar which says make connections with sources of order, and disconnect with sources of disorder. Here you're connecting with sources of sales. Maybe GlobalProcessNetworkManagement fits here too.

• In other words, it's "networky".