TheIntentionEconomy (ThoughtStorms)

A DocSearls idea, rethinking TheAttentionEconomy (particularly, the explicit part of it)

Executive Summary

People are thinking of "attention" in marketing terms. As "eyeballs". How do I win people's attention to my product.

Instead, think of the world as being full of pre-existing "intentions" to, for example, buy your product. What sellers need to do is find and form links with those pre-existing intentions.

Thoughts :


See also :