Write your book on your blog : http://spaces.msn.com/members/theredcouch/Blog/cns!1pu14osYRd1qo-cP37HiEsow!105.entry

Of course, not exactly new (see GlobalGuerrillas). But done pretty extreme.

This is so TheAttentionEconomy. Scoble already writes a popular blog. With this project he'll OwnTheNamespace of corporate blogging (for MicroSoft, as that's where he works?)

This takes ClueTrain / GonzoMarketing one step further.

reminds me : I'm going to be writing a book with SJ. I wonder if there's a lesson for us here ... ?