Apple computers. Now a BigTech platform.
Quora Answer : Why doesn't Apple pay its software engineers as much as Google and Facebook, even though Apple is much richer than the other two?
Google and Facebook are software companies founded and run by programmers and computer scientists.
Apple are a vertically integrated "consumer product" company whose main star is an industrial designer and which is run by a supply chain guru.
For Google and Facebook, software is their essence and raisan d'etre. For Apple it's just one more component that has to be fitted into a harmonious whole