OReilly

Quality tech. book publisher. Started / run by TimOReilly.

No layoffs : http://chris.pirillo.com/blog/_archives/2005/1/16/250783.html

Must confess that OReilly is probably the only brand in the world which is a LoveMark for me. I like to look at my shelf and see a row of OReilly books. Can't think of any other brand which I enjoy owning for it's own sake.

OTOH I once called TimOReilly "slime" on his weblog ;-) Maybe that's the secret.

See also :

• OnBranding