ExperienceEconomy

ThoughtStorms Wiki

The world is theatre. All your goods and services are props.

http://www.cio.com/archive/111599/pine.html

http://en.wikipedia.org/wiki/Experience_economy

5 ever higher levels of added value :

commodities (undifferentiated)
goods (differentiated)
services
experiences
transformations (experiences that last a life-time)

Isn't this just a new version of selling the sizzle, not the sausage?

Examples :

See also :

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