Currently world's most successful "cryptoartist" selling NonFungibleTokens of GIFs and other digital art-works.
In a sense, it's also like being a SocialMediaInfluencer.
This is an AttentionEconomy ... he's doing various stunts ... much like earlier pop artists AndyWarhol and JeffKoons and Banksy. But online. He has raffles and give-aways. Limited edition physical pieces.