theproblemwithfacebook (ThoughtStorms)

(ReadWith) FacebookTakeOverTheWorld

I probably have this elsewhere but can't find it now :

There's also a deeper problem, which I may have mentioned before. I think Facebook has essentially reinvented TV. It's an absolutely lousy medium for thoughtful discussion. Long comments are truncated to a couple of lines. Your actual content is squashed into a narrow column between acres of adverts / chat and infrastructure and is unceremoniously flowed off the page as quickly as possible.

Facebook's design is ruthlessly optimised not to let you talk and listen but to keep you titillated with NEW items. Little hits of stimulation (an easily shared new image / meme; status from a DIFFERENT friend you hadn't thought about in the last 10 minutes.) etc. All your emotional / personal connection to people is harnessed to keep you fixated on an overwhelming flux and your response to little more than automatic "likes" and "forwards". (See also SurprisingArrival)

The patterns of Facebook interaction are as disinforming and dis-empowering as the mindless channel hopping that TV promoted.

MarshallMcLuhan was right: the shape of a medium swamps its actual content. It's time to say no this perverse refinement of the flow internet and look for something that enables productive networking, thought and discussion.

Context : FaceBook

See also :