(ThoughtStorms) addressablethings

Read with : Spimes, InformationShadows

Been thinking and discussing a bit about the way new platforms are created on the internet. One kind of platform or ecological / economic niche is to identify an addressable thing, and attach other stuff to it.

My friend Berkan is trying to find a general theory of this. I think the index must be something we know about, and the attached information must have some reason to care even if it's trivial.

Does this make any kind of sense? Here are a couple of examples to show what I'm getting at :

Name Id Interest See Also
[Stickybits](http://techcrunch.com/2010/03/08/stickybits-barcodes-message-boards/) Wild BarCodes Notes
[Human Clock](http://www.humanclock.com/) Minutes of the day Photos of people
GeoCaching Spatial Co-ordinates Stuff

||[Where's http://www.wheresgeorge.com/ Where's George?] || BankNote Numbers || Banknote movements || OnMoney||

||[Disturbing http://searchrequests.weblogs.com/ Disturbing Search Results] || Keyword combinations || Someone searched for this!!|| ||

||[Bookshelved http://bookshelved.org/cgi-bin/wiki.pl?FrontPage Bookshelved]] || Book titles || Conversations about books, or ideas their titles describe || BookList||

||[Amazon.com http://www.amazon.com Amazon.com]] || Books || Customers / Collections of books|| ||

||[Blogshares http://www.blogshares.com/index.php Blogshares]] || Blogs || Their success in the link economy || OnWeblogs ||

||[Lobster http://www.lobstertales.org/ Lobster Tales] || Lobsters || Who caught them || ||

||[Provenence http://www.makingbelieve.co.uk/?/MADesignCriticalPractice/project-Helveta/ Provenence]] || Timber || Who cut it||

||[Where's http://www.wheresyoursfrom.com/ Where's yours from] || Eggs || Which farm || ||

||[Third http://web.archive.org/web/20050904082147/http://www.firstmonday.dk/issues/issue4_10/margolis/ Third Voice] || Other people's web pages || Reader comments || ThirdVoice, GreaseMonkey||

||.Net || You || Your life (TheUserIsThePlatform)|| ||

||Co-ordinated celebrity stalking through mobile phones (SmartMobs) || Celebs || Their movements || ||

|| GoogleNiches">[GoogleNiches http://microdoc-news.info/home/NewsOnGoogle/2003/08/19.html/1 GoogleNiches]] || Groups of words || Ads that appear || GoogleHoles ||

||BitTorrent || File fragments || || ||

||[| http://drop.io/ | Drop.io] || GoogleMap location || Anything, || ||

What other things might be platforms in this way?

: Interesting example of the latter in the RemKoolhaas edited Wired (June 2003). It plots the logos of various corporates on a colour space graph, showing how many cluster around certain desirable colours, mainly blue with a couple of minor clusters around red and violet.

: Online at but http://www.wired.com/wired/archive/11.06/color_spc.html but this isn't very useful without the picture that accompanies the magazine version!

DavidWeinberger, The year of unique IDs : http://www.hyperorg.com/backissues/joho-dec05-05.html#id

TomCoates, The age of pointing at things : http://www.plasticbag.org/archives/2005/04/the_age_of_pointatthings.shtml

Platforms in this sense are repeatable things. (Compare ChristopherAlexander on patterns, Derrida on iteration, Dawkins on genes, Strawson on Re-identification, me on IndividualRecognition, and PrintingAndUniformity)

Mozes? : http://www.techcrunch.com/2006/04/20/mozes-secure-your-keyword/

Cardboard hitchhikers : http://www.theregister.co.uk/2006/08/04/hitch_sv/

Targetting job-seekers with ads for other things. The job becomes the addressable thing : http://www.unionsquareventures.com/2006/05/advertising_to.html

See also :